JANSSEN

This psoriasis awareness project aims to change the perception of this common skin condition. In Japanese, the term for psoriasis (“kansen”) is phonetically similar to the term for “infected,” which can lead to misunderstandings and misperceptions about the non-contagious nature of the condition. Through this event, we aim to give a voice to those who live with psoriasis and make their experiences visible by creating patterns that are only visible when using camera flashes. By doing so, we hope to challenge the misperceptions surrounding this condition and promote a greater understanding and acceptance of those who live with it.

kansennet.jp

1-10 Inc, 2019

Disciplines: Advertising, Event, Print

Role: Art Director