Illustration System for Roles Collection

The goal of this initiative is to create an illustration system that can grow with us over the coming years—flexible enough to meet a wide range of communication needs while maintaining a strong, unified voice. This system is not just about producing visuals; it’s about establishing a design language that feels consistent, recognizable, and adaptable across every channel and context. By building a versatile toolbox, we enable teams to address both current and future requirements without losing coherence. Whether the need is for clarity in complex diagrams, storytelling in editorial content, or engaging assets for digital campaigns, the system will provide a shared foundation that supports creativity while ensuring consistency.

Apple, 2025

Disciplines: Design, Art direction

Role: Visual Designer

Visual Style

The style aims either for big and conceptual messaging or for bite-size, informative moments, as he is able to illustrate ideas with very simple pictures. The imagery works well across a broad spectrum of colorways from bold, contrasting palettes to minimal outlines, giving us flexibility and ease of adaptation for different needs and touchpoints.