iPhone Affordability

This course provides a comprehensive understanding of iPhone affordability and accessibility. Apple’s global purchasing options offer greater iPhone accessibility, but these options can vary by location. It’s essential to comprehend the available purchase choices in your region and effectively explain them to customers.

The achievement’s goal is to improve your ability to assist customers in navigating the iPhone purchase process. By the course’s end, you’ll be well-equipped to guide customers in selecting the most suitable iPhone purchase method for their individual needs and preferences, serving as a knowledgeable resource for their decisions.

Apple, 2022


Disciplines: Art direction, Design


Role: Visual Designer


Visual Style

Our design adopts a Bento Box-style layout, creatively spacing product visuals and graphics to spotlight individual iPhone app functionalities. The color palette is inspired by the iPhone 14’s advertisement campaign, providing a unified and appealing visual identity. This approach effectively conveys the iPhone’s capabilities while maintaining brand consistency.

Achievement Badge

Upon completion of the course, learners will be rewarded with a branded Achievement badge. These badges serve as a means of acknowledging the educational progress and also enhance the course’s engagement with gamification elements, making the experience interactive and motivating. The Learning app allows learners to display all the earned badges, creating a sense of accomplishment and inspiring them to pursue further on their educational journey.

The color palette is representative of the iPhone 14 Pro campaign.