Magic of the Apple Ecosystem
The learning objectives include recognizing the power of Apple’s seamless experience, discussing the ecosystem in clear, customer-friendly language for relatability, and positioning Apple’s seamless experience as a compelling reason to purchase, while also highlighting how Mac, iPad, iPhone, Apple Watch, Apple services, and apps collaboratively enhance the overall ownership experience.
Apple, 2022
Disciplines: Education, Design , Art direction
Role: Visual Designer
Visual Style
For the visual style of our Bento Box, we’re creating a collage that features portraits, lifestyle photos, and product shots to highlight the seamless integration of the Apple ecosystem. We’re aiming to maintain a consistent color scheme, opting for analogous or complementary colors. Our portraits will be captured with pastel-colored studio backdrops, while the lifestyle shots will depict customers using Apple products in everyday scenarios. As for product photography, we’ll be following Marcom-style guidelines, which involve showing products in full view, close-ups, and cropped angles. This approach allows us to convey the message that Apple’s ecosystem offers a seamless and visually appealing user experience.
Color Palette
The Bento Box’s color palette features soft, light pastel backgrounds that provide a striking contrast to the vibrant colors and visual elements in the product photography. These background colors can be selected from tints derived from the product colors, analogous color schemes, or complementary color combinations.
Achievement Badge
Upon successful completion of the “Achievements” course collection, learners will be rewarded with Achievement badges. These badges not only serve as a means of acknowledging your progress but also enhance your engagement with gamification elements, making your learning experience more interactive and motivating. They allow you to display your achievements proudly, creating a sense of accomplishment, and inspire you to pursue further accomplishments on your educational journey.
Colors are representative of the graphic and imagery of the courses in the achievement.