PANASONIC

One of Panasonic’s goals is to create a reliable database of the Panasonic Club members’ home appliances, and to make the collecting experience fun for the entire family as well as attracting new clients. To achieve this, we created an app with a gamification experience where users collected 3D characters that combined animals with Panasonic appliances. The 3D illustrations and bold typefaces used in the app had a playful tone, while also educating users on endangered animals and their environments. As a result, we were able to achieve our goal of building a strong database of Panasonic Club members, while attracting new clients.

1-10 Inc, 2019

Disciplines: Advertising, Digital, Social

Role: Art Director, Illustrator