PANASONIC

Japanese elementary school students often receive homework assignments to complete during the summer holidays. Leveraging scientific research in these assignments is common practice. However, parents may struggle to help their children select a suitable topic for their homework.

To address this issue, Panasonic partnered with the WWF to create a website featuring educational summer research projects and downloadable prints and video instructions for origami of endangered animals. This campaign aims to provide students with a fun and engaging way to learn about conservation and protect endangered species.

1-10 Inc, 2019

Disciplines: Advertising, Digital

Role: Art Director, Illustrator